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White Shell LTD Privacy Policy. Dated: June 2023.

This website privacy policy describes how White Shell ltd. protects and uses the information you give to the company. If White Shell ltd ask you for your information, it will only be used in the ways described in this privacy policy. When this policy is updated, the latest version will be dated and available to view on this page. You can request an email or physical print out of this policy by contacting us here.


Who is behind White Shell Ltd?

The owner and founder of White Shell Ltd is Daniel Maguire. 


What do we do with your personal information?

We collect and use information about individuals in order to provide the best products and services. We collect personal data from site registrants. If you provide your data and give us permission, we will use your data to maintain e-mail, telephone and offline contact with you. We also collect information to better understand how visitors use this website and to present timely, relevant information to them.


What choices do I have about how my data is used?

You may opt out of receiving information from us by e-mail, telephone, fax or post.

To exercise your choices, unsubscribe using the link in our emails, call 07720681577, or email us at

You may request a copy of the information held about you by emailing us at

What data do we gather?

We may collect the following information:

  • Name

  • Address

  • Contact information including email address

  • Gift recipient name and address

  • Demographic information such as postcode, preferences, your children’s birthdate

  • Website usage data

  • Other information relevant to customer enquiries

  • Other information pertaining to special offers and competitions


Where do we process data?

All data is processed on a secure network at White Shell Studios


How do we keep data secure?

We apply UK data protection law to our processing. We take appropriate steps to maintain our contact information in a secure environment to prevent unauthorised use. Our processors are bound by contract to do the same.


Data and image retention policy:

Customer data including contact details and images from the customer’s photoshoot are held for 10 years from the date of the photoshoot session. The information is held, securely using recommended and GDPR compliant systems. Customers often come back, after many years, wanting images from their previous photoshoot. For this reason we retain data and images for a maximum of 10 years. Images are held digitally and we cannot guarantee that all images will be retained from the photoshoot due to the technical nature of the storage. Customers have the opportunity to unsubscribe, change their preferences or have all of their data, including images, removed from our system at any time.

Unless the retention period has been extended, after 10 years (or before if requested) images and data are removed digitally and completely from the system.

Using your images for marketing?

Any image taken by White Shell LTD is owned by the company. The purchase of images does not include the purchase of the copyright. This means that legally we don't have to ask the client's permission to use their image for marketing purposes. As a gesture of transparency and good will, we will always attempt to ask the permission of a client that has partaken in an intimate photo session such as maternity or boudoir. If you wish for your images not to be used for marketing purposes (including social media) then please contact White Shell LTD on the phone number or email provided and we will abstain from using your images. 

How do we use this information?

Collecting this data helps us understand what you are looking for from the company, enabling us to deliver improved products and services.

Specifically, we may use the data:

  • For our own internal records

  • To process online orders and online registrations forms

  • To improve products and services

  • To contact you in response to a specific enquiry

  • To send you promotional emails or call you about products, services, offers and other things we think may be relevant to you.

  • To contact you via email, telephone or mail for market research reasons


How do we use cookies?

Cookies are small text files that let websites, do several important things, including remember what’s in your shopping basket and which pages you have visited.


White Shell Ltd uses the following categories of cookies:

  1. Strictly necessary cookies: These do not require consent and are vital to make the website work properly. This category of cookie may include those which allow online shopping baskets to function.

  2. Performance cookies: These cookies generally help the website operator fix bugs or glitches on the website. They may also provide analytics on which web pages are popular, allowing the website operator to improve the quality of the user’s experience.

  3. Functionality cookies: These may include settings like “remember me” buttons, language settings, text size and anything that remembers the particular settings chosen by the user. These cookies can be persistent or session cookies, which generally have a longer lifespan than other cookies.

  4. Analyse our web traffic using analytics package. Aggregated usage data helps us to improve the website structure, design, content and functions.

How to control cookies

When you first visit this website we ask for your consent to use cookies. You can choose not to accept cookies by closing the website. If you browse in private mode, delete your cookies or clear your cache, you may be asked to give your consent again. This is because a cookie is usually used to remember the choice you made the first time.


If you wish to revoke your consent to the use of cookies on this website you can either delete the cookies in your browser’s memory or clear your cache.


If you wish to prevent cookies being set before you visit this website, or most other websites, you can set your browser to block cookies. Most browsers allow you to do this in their settings.


What happens when I follow links on the site?

If you follow links to other sites from our website your data will be subject to the privacy policies of those sites. You should refer to these policies before providing your data.


Controlling information about you:

When you fill a form or provide your details on our website, you will see one or more tick boxes allowing you to opt-in to receiving marketing communications from us by email, telephone, text message or post.


If you have agreed that we can use your information for marketing purposes, you can change your mind easily by calling us on 07720681577, or emailing us at

We will never lease, distribute or sell your personal information to third parties unless the law requires us to. Any personal information we hold about you is stored and processed under our data protection policy, in line with the Data Protection Act 1998.


We will always hold your information securely. To prevent unauthorised disclosure or access to your information, we have implemented strong, physical and electronic security safeguards. We also follow stringent procedures to ensure we work with all personal data in line with the Data Protection Act 1998.


What happens when this policy changes?

Changes may be necessary to this policy to reflect legal or data processing developments. If we change the policy we will provide information on our website so that users can review the changes. Any significantly different use of your data will be communicated to you and you will be able to choose whether you agree to the new use.

Terms and conditions

Refund policy:

In the case of camera failure/malfunction, equipment failure/malfunction or storage failure/malfunction, you will be entitled to a full refund. 

If an unforeseen incident occurs that prevents White Shell LTD from carrying out work on an agreed date, you will be entitled to a full refund. 

If your event or wedding is cancelled and you cannot change it for a new date you WILL NOT be entitled to a full refund. If for any reason you cannot make your portrait session you WILL NOT be entitled to a refund and instead must reschedule the session at no extra cost. 


Other than the reasons stated above, there are no other circumstances in which White Shell LTD will offer a refund. 

If All physical products sold by White Shell LTD are hand checked before arriving at White Shell Studios and then again by White Shell LTD before they are sent out to clients. If items are damaged in transit you will be entitled to a replacement. 


General T&C:

  1. Unless agreed prior, White Shell Photography shall be the exclusive photographer at any session including weddings and events.

  2. You may not, except with our express written permission, distribute or commercially exploit the content. Nor may you transmit it or store it in any other website or other form of electronic retrieval system.

  3. This website and its content are copyright of venture Franchise Services Ltd and our contributors. All rights reserved.

If you continue to browse and use this website, you are agreeing to comply with the following terms and conditions of use, which together with our privacy policy, govern White Shell's dealings with you in relation to this website. If you disagree with any part of these terms and conditions, please do not use our website.

White Shell LTD may amend these Terms and Conditions at any time by posting the amended Terms and Conditions on the White Shell LTD website.

The term White Shell or ‘us’ or ‘we’ refers to the owner of the website whose registered office is at White Shell Studios, 37 Marlborough Road, Castle Bromwich, Birmingham , UK. The term ‘you’ refers to the user or viewer of our website.

The use of this website is subject to the following terms of use:

  1. The content of the pages of this website is for your general information and use only. It is subject to change without notice.

  2. The information provided and the opinions expressed in this website represent the views of the authors and contributors. They do not constitute legal advice and cannot be construed as offering comprehensive guidance to the Data Protection Act 1998 or other statutory measures.

  3. Neither we nor any third parties provide any warranty or guarantee as to the accuracy, timeliness, performance, completeness or suitability of the information and materials found or offered on this website for any particular purpose. We are not liable for any inaccuracies or errors.

  4. This website contains material which is owned by or licensed to us. This material includes, but is not limited to, the design, layout, look, appearance and graphics. Reproduction is prohibited other than in accordance with the copyright notice, which forms part of these terms and conditions.

  5. If you believe that your intellectual property rights have been infringed on this site please notify us. We accept no liability for infringements as a result of user generated content but we will take reasonable action to remove such content where possible.

  6. Unauthorised use of this website may give rise to a claim for damages and/or be a criminal offence.

  7. The services provided by us are not available to those under 18 years of age.

  8. Every effort is made to keep the website up and running smoothly. However, we take no responsibility for, and will not be liable for, the website being temporarily unavailable due to technical issues beyond our control.

  9. We reserve the right to refuse, suspend or cancel your access to the site at any time and without notice.

  10. Purchases products advertised on this site are subject to the terms and conditions, which can be found here:

  11. Your use of this website and any dispute arising out of such use of the website is subject to the laws of England, Northern Ireland, Scotland and Wales.

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